Brand Image
You want to build your brand image for your customers and
prospects based on your strengths and weaknesses, in order to:
- calibrate your brand’s reputation against that of competitors,
- define the strategic marketing axes,
- improve communication,
- target differentiation points?
Our solutions
From a sample of clients and prospects, we obtain:
● the creation of an indicator on different criteria
that make up the brand image,
for you and your main competitors,
● ranking of criteria in order of importance,
● Unaided and aided brand awareness measurement.
Lugabrand is a recurring strategic study that measures
the evolution of your image over the years.
Our solutions
From a sample of clients and prospects, we obtain:
- the creation of an indicator on different criteria that make up the brand image, for you and your main competitors,
- ranking of criteria in order of importance,
- Unaided and aided brand awareness measurement.
Lugabrand is a recurring strategic study that measures the evolution of your image over the years.
Illustrations
Illustration
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