Brand Image

You want to build your brand image for your customers and
prospects based on your strengths and weaknesses, in order to:

  • calibrate your brand’s reputation against that of competitors,
  • define the strategic marketing axes,
  • improve communication,
  • target differentiation points?

Our solutions

From a sample of clients and prospects, we obtain:

● the creation of an indicator on different criteria
that make up the brand image,
for you and your main competitors,

● ranking of criteria in order of importance,

● Unaided and aided brand awareness measurement.

Lugabrand is a recurring strategic study that measures
the evolution of your image over the years.

Our solutions

From a sample of clients and prospects, we obtain:
  • the creation of an indicator on different criteria that make up the brand image, for you and your main competitors,
  • ranking of criteria in order of importance,
  • Unaided and aided brand awareness measurement.

Lugabrand is a recurring strategic study that measures the evolution of your image over the years.

Illustrations

Illustration

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