Our expertise

We are three partners, co-creators of Lugaxis.
We participated in the development in France and
internationally of the leading French food retail group.
We are used to working in a multicultural context that is sensitive to the
specificities of each country.

Our expertise

We are three partners, co-creators of Lugaxis. We participated in the development in France and internationally of the leading French food retail group. We are used to working in a multicultural context that is sensitive to the specificities of each country.

Genesis of Lugaxis

The name of Lugaxis is composed of two roots: LUG, Celtic god of commerce, derived from LUX, light, clarity, and AXIS, way, orientation.

With its solutions, LUGAXIS enables its customers to bring to light the most appropriate business strategy for their company.

Genesis of Lugaxis

The name of Lugaxis is composed of two roots: LUG, Celtic god of commerce, derived from LUX, light, clarity, and AXIS, way, orientation.

With its solutions, LUGAXIS enables its customers to bring to light the most appropriate business strategy for their company.

Our reason for being

Support distribution & services companies in their

strategic development & marketing decisions.

Objectivity for more
informed decisions

Rigour for reliable
analyses

Creativity to adapt
to your needs

Our reason for being

Support distribution & services companies in their strategic development & marketing decisions.

Objectivity for more
informed decisions

Rigour for reliable
analyses

Creativity to adapt to
your needs

Objectivity for more
informed decisions

Rigour for reliable
analyses

Creativity to adapt
to your needs

Our profiles

Co-creators of Lugaxis

Jean Claude Dubost

Jean Claude Dubost

For 20 years, Jean Claude Dubost lead the Carrefour Group’s customer research unit. He has produced consumer analyses in more than 20 countries across 4 continents. He created and managed the largest private consumer panel in France. He is passionate about the image of retailers and their marketing strategies. Jean Claude is an Agri Engineer and an MBA graduate at ESSEC.

Philippe Gaillard

Philippe Gaillard

Philippe Gaillard is an expert on expansion strategies. A specialist in Asian countries, he lived for 12 years in China, Hong Kong, Malaysia and Indonesia where he also held the position of Marketing Director. He analysed more than 30 Distribution Groups within the framework of M&A opportunities. Philippe has a degree in Business Sciences at the IAE in Rennes and holds a Master’s degree in Business Council. More recently, he also graduated from IMD Lausanne.

Éric Guzman

Éric Guzman

Eric Guzman is an expert in the Iberian and Latin American world, having spent 9 years in Spain and 9 years in Brazil for Carrefour’s local subsidiaries. There, he has implemented and developed, as well as in Argentina and Colombia, the methodologies and tools for expansion and customer knowledge of this group. He has also worked on Expansion issues for 8 years in various European countries, Asia (South Korea, Taiwan) and the Middle East (UAE, Egypt). He holds a DESS in Business Management specialising in the Iberian and Latin American world in Paris-Sorbonne.

Our fields of action

We can intervene in multiple areas. We have extensive experience in “familiar” markets and have a solid foundation to support you in “possible” markets.

Our fields of action

We can intervene in multiple areas. We have extensive experience
in “familiar” markets and have a solid foundation to support you in “possible” markets.


Europe
Belgium, Spain, France, Greece, Italy, Netherlands, Poland, Portugal, Romania, Switzerland, Turkey.

AMERICA
Argentina, Brazil, Colombia.

ASIA
Burma, China, Korea, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand.

AFRICA
Angola, Cameroon, Côte d'Ivoire, Morocco, Senegal.



Europe
Germany, Hungary, Ireland, United Kingdom, Czech Republic, Slovakia, Slovenia.

AMERICA
Bolivia, Chile, Ecuador, Paraguay, Peru, Uruguay, Mexico & Central America..

ASIA
Saudi Arabia & Emirates, Cambodia, Laos, Japan, Vietnam.

AFRICA
Egypt, Kenya, Mozambique, Nigeria, Tanzania, Tunisia.

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